Monday, 14 March 2011

Sonic Art Nightclub & Digital Record Label

Proposal: Sonic Art Nightclub & Digital Record Label


Tagline: "Musical Catharsis"


Yashar, the nightclub, is a place where openminded art and music lovers unite against the plague of mediocrity. An art gallery by day and a music venue by night. Yashar is an exciting new venue that plays music thats hard to find anywhere else, from techno and industrial to punk and metal. Inspired by true independant clubs such as The Hacienda, Tresor and The House of God, one night in Yashar will be unlike any nightclub you have ever experienced before.

Yashar, the digital record label, will be an independant label that will specialise in the cutting edge music. Techno, industrial, punk, metal, dark ambient and drone. Inspired by labels such as Rodz-Konez, Downwards, Type, Tresor, Cold Meat Industries, Ohm Resistence, Counterbalance and Factory.


The look a feel of the nightclub will be 1980's sci-fi underground. Think Alien, Blade Runner, HR Giger, steampunk and cyberpunk. The name comes from a Cabaret Voltaire song which will also be the first song played every night. Visuals will be state of the art, with projectors displaying art, animation, film clips and the name of the song currently playing. Songs played will also be updated via a mobile phone application. There will be two main rooms of music, a lounge 'chill-out' area and main room. Only quality drink will be served at the bar! Livefeed broadcasts will be transmitted to a website that will eventually be available for download in an online archive.

During the day the same space will be used as an art and music gallery marketplace. Holding exhibitions from various artists local and worldwide. People can also come to sell, exchange and buy music and art. The label music will be distributed here also, as well as the usual download outlets such as Juno and Boomkat, keeping as close to independant distributers as possible. A service providing art for media such as record covers, digital booklets, posters and web design could also be a possibility.

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