Yashar, the digital record label, will be an independant label that will specialise in cutting edge music. Techno, industrial, punk, metal, dark ambient and drone. Inspired by labels such as Rodz-Konez, Downwards, Type, Tresor, Cold Meat Industry, Ohm Resistance, Counterbalance and Factory.

The label music will be distributed via the usual download outlets such as Juno and Boomkat, keeping as close to independant distributers as possible. A service providing art for media such as record covers, digital booklets, posters and web design could also be a possibility.